成为产品经理 | 学习技能，找到工作-Become a Product Manager | Learn the Skills & Get the Job

图书·视频详情

• 了解产品经理在不同类型和规模的公司中扮演的不同角色。
• 选择最符合自身目标和个性的产品经理类型
• 了解产品生命周期及其对每个产品的适用性
• 了解财富 500 强企业和初创公司都遵循的现代产品开发流程
• 懂得如何识别值得追求并投入资源的想法
• 了解如何找到客户痛点的根源
• 按类型和频率了解并传达客户痛点。
• 评估产品的核心问题
• 查找并比较竞争对手及其产品
• 区分直接竞争对手、间接竞争对手、替代竞争对手和潜在竞争对手。
• 了解客户开发流程及其与产品经理职责的关系
• 如何为产品访谈、用户测试和探索性访谈寻找合适的受访者
• 如何组织和进行客户访谈
• 如何正确设计面试题模型并避免偏见
• 掌握四种不同类型的客户访谈技巧
• 在公司内部和外部寻找潜在的面试人选
• 撰写能够促使用户和潜在客户回复的电子邮件
• 基于定性和定量数据构建用户画像
• 了解线框图、模型和原型之间的区别
• 只用笔和纸画出线框图。
• 使用 Balsamiq 创建中级线框图
• 使用名为 POP 的草图系统将产品草图数字化。
• 为史诗和用户故事创建规范
• 正确应用验收标准
• 运行各种MVP实验，例如推介实验、重定向实验、影子按钮实验等等。
• 正确评估应该跟踪哪些产品指标，应该忽略哪些指标。
• 将 AARRR 框架应用于您的产品
• 将 HEART 框架应用于您的产品
• 使用各种软件跟踪您的指标
• 制定产品和功能路线图
• 创建产品待办事项列表并合理确定功能优先级。
• 计算团队速度并制定产品交付预估
• 了解敏捷开发和瀑布式开发的区别
• 了解两种流行的敏捷框架：Scrum 和看板之间的区别
• 学习软件开发概念，例如 API、移动开发、前端、后端、MySQL、编程框架等等。
• 与产品的所有利益相关者进行有效沟通
• 以工程师能够理解和接受的方式与他们进行有效沟通。
• 通过关注设计师最关心的事情，与他们进行有效沟通。
• 与高管和上级进行有效沟通
• 了解技术在现代创业公司和财富 500 强企业中的作用
• 了解“云计算”的基础知识以及服务器与客户端的区别
• 了解前端与后端技术、技术栈以及它们如何集成的基础知识。
• 了解 API 的基础知识，包括它们的功能、外观以及团队可能如何使用它们。
• 了解如何获得相关经验，为转型成为产品经理做好准备。
• 建立一份作品集，以帮助你进行求职申请。
• 如何在招聘前进行线上个人品牌打造并建立粉丝群
• 产品管理职位应该关注什么，又应该忽略什么？
• 如何运用内部技巧和窍门找到产品经理的工作
• 撰写一份能吸引产品经理招聘经理的简历
• 轻松应对产品经理面试
• 超越应聘成功

   

Course Overview - 05:06
First Thing to Do - 01:23
Choose your own adventure - we'll tell you which lectures to watch SAVE TIME! - 00:33
Join our community on Slack! - Processing
Review sheets, activities, & resources - all in one PDF! - 00:17
What is a Product? - 02:54
[POP QUIZ] Products and Product Managers - 5 questions
[ACTIVITY] The Big, Bloated, Blue Bird - 01:32
Three Different Types of Product Manager Roles - 04:30
How to Think About the Type of PM You Want to Be - 04:01
Product vs. Project Management - 06:41
A Day in the Life - 04:48
Why Product Management is Awesome - 01:46
[QUIZ] The World of Product Management - 3 questions
Hooray for free stuff! - 01:40
Q&A Section 2: SQL, Service Businesses, and All About Being a PM - 00:53
Section 2: Review & Recap - 00:00
The Four Major Phases of the Product Lifecycle - 03:14
[POP QUIZ] Did You Catch All of That? - 2 questions
[ACTIVITY] Six Products Four Phases - Can you guess which? - 00:21
Product Lifecycle Phases: Real World Examples - 04:06
The Product Development Process - 03:22
Getting Deeper Into the Product Development Process - 04:40
[ANOTHER POP QUIZ] Product Lifecycle and Development Quiz - 3 questions
What is "Lean Product Development"? - 01:56
What is "Agile"? - 01:37
What is "Scrum" and How Does it Work? - 04:17
What is "Kanban" and How Does it Work? - 02:50
What is Waterfall Development? - 01:12
Real World Examples of Waterfall and Agile - 04:26
[QUIZ] Speaking "Product Development" - 7 questions
Section 3: Review & Recap - 00:00
Introduction to Ideas and User Needs - 02:01
Where Ideas Come From as a PM - 04:53
[POP QUIZ] On the Origin of Ideas - 6 questions
Getting to the Real User Needs - 07:58
[ACTIVITY]: Separating the Signal from the Noise - 00:26
Users vs. Customers - 01:41
[QUIZ] Ideas and User Needs - 4 questions
Section 4: Review & Recap - 00:00
Introduction to Finding Competitors - 03:04
Finding Competitors as a Product Manager - 12:18
Direct / Indirect / Potential Competitors and Their Impact - 07:30
[POP QUIZ] One Company to Rule Them All - 5 questions
The Five Criteria for Understanding Competitors - 06:03
The Last Three Criteria for Understanding Competitors - 05:26
[POP QUIZ] The Dating Game - 7 questions
What's a Feature Table? - 02:03
Putting Together a Feature Table - 06:03
[ACTIVITY] Oculus Rift Between Your Friends - Processing
Practice Building a Feature Table - 08:30
Analyze Specific Features - 11:42
[ACTIVITY] Wunderlist and Their Not-So-Wunderful Dilemma - Processing
Monitoring Competitors - 10:51
What Do We Ultimately Care About as a PM? - 01:33
Section 5: Review & Recap - 00:00
What is Customer Development? - 06:11
The Four Types of Interviews - 10:22
Key Differences in Customer Development - 02:36
[POP QUIZ] Customer Development - 8 questions
Who You Should Talk To - 10:00
Finding Interviewees Externally - 11:26
Finding Interviewees Internally - 09:22
How to Get Them to Talk - 09:36
Practice Writing Emails - 09:14
How to Run a Customer Interview Correctly - 08:22
Putting the GO in Pokemon Go - 00:00
Good Questions, Bad Questions - 07:10
Building User Personas Off Your Interviews - 03:28
Real World Example of a User Persona - 01:48
The Product Manager & The Data Diet - 04:29
[QUIZ] Understanding Customer Development - 3 questions
Section 6: Review & Recap - 00:00
What is an MVP? - 06:37
How do product managers think about MVPs? - 06:59
7 steps to running an MVP experiment - 04:11
[POP QUIZ] You Down with MVP? - 5 questions
Identifying your assumptions - 07:17
FOLLOW ALONG: Let's identify the assumptions for Zirx - 07:05
Finding the riskiest assumption of them all - 05:56
Making decisions: The risk / difficulty square - 05:57
What is a hypothesis? - 03:45
Putting together a hypothesis - 07:56
FOLLOW ALONG: Identifying Zirx's hypothesis - 04:14
What's a minimum criteria for success? - 08:28
Creating a formula for your MCS - 08:18
OPTIONAL: Making the calculation for startups - 03:18
MVP techniques: emails, shadows, & whoops - 08:39
More MVP techniques: walk me throughs & pitch experiments - 07:29
Even more MVP techniques: bellhops, Dorothy, & Frankensteins - 06:57
In depth: Email based MVPs - 03:27
In depth: Shadow buttons - 02:31
In depth: Coming soon & 404 MVPs - 03:42
In depth: Explainer videos - 05:22
In depth: Piecemeal MVPs - 04:42
In depth: Concierge service MVPs - 04:20
OPTIONAL: How do big companies think about MVP experiments? - 05:08
Evaluating results & Learning from them - 05:19
Section 7: Review & Recap - 00:00
Introduction to Wireframing - 05:36
Wireframe, Mockup, Prototype - 11:02
Let's Jump into Sketching - 09:01
Sketching Out a Mobile App - 07:30
OPTIONAL: Using POP features in Marvel - 08:56
Intro to Balsamiq - 11:07
Building YouTube in Balsamiq - 08:27
[QUIZ] Just Making Sure... - 7 questions
Section 8: Review & Recap - 00:00
Introduction to Metrics - 07:31
Real Life Examples of Metrics - 07:53
Metrics of All Kinds - 15:08
How to Pick Good Metrics - 11:57
Using the HEART Metrics Framework - Part 1 - 10:04
Using the HEART Metrics Framework - Part 2 - 11:46
Using the AARRR (Pirate) Metrics Framework - 06:40
Tracking Your Metrics in Practice - 05:16
[QUIZ] Pirates of the Correlation - 8 questions
Section 9: Review & Recap - 00:00
Introduction to Epics - 05:15
Let's Get Into Epic Specs - 04:49
User Stories and Acceptance Criteria - 04:33
Real Life Example of Epics, Specs, User Stories, and the Backlog - 12:07
Estimations and Velocity - 09:24
Roadmapping - 05:40
Prioritization - 07:20
[QUIZ] Epic Feature, Bro - 7 questions
Section 10: Review & Recap - 00:00
General Communication Skills - 02:40
Working with Engineers - 04:22
Working with Designers - 03:42
Working with Executives and Others - 03:42
[QUIZ] How to Win Friends and Influence Products - 6 questions
Section 11: Review & Recap - 00:00
Why Learn Technology? - 03:04
"The Cloud", Servers, Clients, and the Inner Workings of the Internet - 05:29
Understanding the Front End, Back End, and Tech Stacks - 08:20
Additional Technology - 05:52
[QUIZ] Turn it, leave it, start format it...technologic. - 4 questions
Section 12: Review & Recap - 00:00
Getting Relevant Experience - 04:52
Building a Portfolio with a Side Project - 02:56
Branding Yourself - 03:05
[QUIZ] Prep Yourself - 3 questions
Section 13: Review & Recap - 00:00
Where to Look and What to Look For - 03:33
Inside Advice on Your PM Job Hunt - 02:27
[QUIZ] Dreams Don't Work Unless You Do - 3 questions
Section 14: Review & Recap - 00:00
Resumes - 04:08
Interviewing for Product Management - 04:00
How to Answer Interview Questions the Right Way - 04:53
Insider Tips for Getting the Job - 08:16
[QUIZ] Be Like Cole - 4 questions
Section 15: Review & Recap - 00:00
The First Things to Do - 05:49
End of Course - 02:56
Interview with Daniel Demetri, Product Lead @ Earnest, Ex-PM @ Google - 27:31
Interview with David Lifson, VP of Product @ Homepolish - 20:00
Q&A Section 2 (part 1): Introduction to Product Management - 28:12
Q&A Section 2 (part 2): Introduction to Product Management - 24:04
Bonus Lecture - 00:17